Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched

Lumen for an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen may be the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older people as opposed to the typical more youthful end of this age range – over-50’s are Lumenis the desired clientele.

Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you look at relationship products specific to over 50s, all of them are dating internet sites. 80 million singles over 50 in united states and western European countries, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million when you look at the application.

The scene is familiar. Swipeable pages, big images, bios however with one distinction.

All users have to upload a selfie within the verification process, and an algorithm authenticates this from the other profile images offered. a good touch and a tragic indication of the days and problems with internet dating.

Dating apps are wide ranging. Any brand new software this is certainly attempting to scale requirements yet another type of strategy and Argouges is wanting new stuff ; “Our company is testing lots of various advertising models, employing a mixture of on the internet and offline, with a give attention to offline because you want to fulfill our user base and build up a dialogue using them. As an example, this thirty days I will be going to a variety of sporting, musical and social occasions which are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps like to make use of.

The question that is biggest, the thing that makes Lumen a lot better than competitors? So what does Lumen have that Tinder will not? Based on Andreev, it really is about verification and much more pictures. Lumen makes use of AI and will need to have at the least three pictures on a profile. Hardly a groundbreaking brand new twist or unique UI but a progression that is interesting. The +50 market is not likely to require as much great features to keep their attention. When around 40% of most marriages result in divorce or separation when you look at the UK and United States, Lumen may not should do certainly not occur and stay for the underserved market. Apps have inked great deal less and seen success.

Argouges and also the group do not have every thing prepared and so are prepared to ask lots of concerns whilst the software rolls away.

Andreev desires to learn; “Do individuals over 50 want up to now over 50 just? Will be the over-50s prepared for an software just solution? Are over-50s as simple to get as millennials online? Will we manage to have an age influence that is positive culture? They are the concerns we are asking within the coming days.”

Lumen is targeted on a rich demographic and another that needs a set that is special of so that it is likely to be interesting to see whom sooner or later advertises or lovers with all the application. Besides marketing, the info that the application will create should be interesting to many organizations on a spectrum that is wide. Lumen defintely won’t be in short supply of individuals planning to partner along with it in the event that application scales while the united group plan.

Lumen can be acquired now on iOS and Android os in the united kingdom only but should be available internationally quickly.

UPDATED: Argouges quotes have now been clarified.

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